I design innovative, engaging and scalable products, and thrive in curious teams where bold ideas evolve into impactful solutions π·
I design innovative, engaging and scalable products, and thrive in curious teams where bold ideas evolve into impactful solutions π·
π Currently Product Innovation at Carnegie Mellon University
π¦ Previously Senior Product Designer at Axis Bank
π« Always on the lookout for Vintage Street Typography
π Product Innovation at Carnegie Mellon University
π¦ Prev. Senior Product Designer at Axis Bank
π Always sipping on an Iced Lavender Matcha Latte
From early research to launch, I lead end-to-end design to help organizations find product-market fit and scale. My edge lies in identifying core behavioral drivers and converting them into high-impact visual experiences that drive retention and business growth.
From early research to launch, I lead end-to-end design to help organizations find product-market fit and scale. My edge lies in identifying core behavioral drivers and converting them into high-impact visual experiences that drive retention and business growth.
Selected Work
Selected Work
Here's how I've made an impact ππΌ
Here's how I've made an impact ππΌ
Areas of expertise
Areas of expertise
Skills I use to create well-defined products π€π»
Skills I use to create well-defined products π€π»
π
Finding Product-Market Fit
User Research
I use mixed-methods research to identify user needs, behaviors, and market gaps.
I use mixed-methods research to identify user needs, behaviors that directly inform the product-market fit
π
Data Driven Design
Funnel analysis, retention curves, and KPIs guide prioritization and iteration.
Funnel analysis, retention curves, and KPIs guide prioritization and iteration.
π§
UX Thinking
Systems Thinking
I map ecosystems, user flows, and services to align user intent with business strategy.
I map ecosystems, user flows, and services to align user intent with business strategy.
π¨
Visual Interface Design
I bring an exceptional visual sense rooted in heuristics while exploring new ways of interaction.
I bring an exceptional visual sense rooted in heuristics while exploring new ways of interaction.
π§ͺ
Prototyping & User Testing
I bring ideas to life through interactive prototypes which can be tested before development.
I bring ideas to life through interactive prototypes which can be tested before development.
π
Design Systems
I build scalable, reusable component libraries and tokens while collaborating with development teams.
I build scalable, reusable component libraries and tokens while collaborating with development teams.
Team Testimonials
Team Testimonials
What itβs like to work with me βοΈ
What itβs like to work with me βοΈ
"Rhythm was the heartbeat of our team at Axis Design Lab. She drove innovation, advocated fiercely for design and consistently deliveried business impact. She played a key role in setting up our design function with clarity, energy, and vision."
Aizaz Rafiqi
Head of Design, Axis Bank Freecharge
"As a PM, working with Rhythm was a masterclass in design-led problem solving. She combines sharp user insight with flawless execution to deliver high-impact outcomes."
Tapan Saraph
Product Manager, HDFC Ergo
"Rhythm is a rare talent, an exceptional designer who blends visual brilliance with deep research and user empathy. Her work consistently balances creativity with impact, and her leadership elevates every team she joins."
Vyom Verma
Principal Designer, Axis Bank Freecharge
"She just gets it. As a founder, that stood out to me immediately. Rhythm brings a rare mix of clarity and creative foresight that makes product thinking feel effortless and her ability to rally teams around a vision is unmatched."
Kanikka Dewanni
Founder, Mintree
"Iβve never seen a designer bridge the gap between design and engineering the way Rhythm does. She speaks the language of developers, understands technical constraints deeply, and still finds space to innovate."
Sanjay Jain
CTO, Axis Bank Freecharge
βSo precise, professional and on-time. She has all the qualities it needs to lead.β
Ansh Mehra
Founder, Cutting Edge School
Let's talk design, tech or cool side quests
π§ rhythm.gauba@gmail.com
Let's talk design, tech or cool side quests
π§ rhythm.gauba@gmail.com