thinker, tinkerer,
innovator.

thinker, tinkerer,
innovator.

I find innovative ways for companies to transform and grow. Currently at Carnegie Mellon University.

thinker, tinkerer,
innovator.

I build insight-led experiences and systems that bring business value.

Design

Design

Design

Strategy

Strategy

Strategy

Product

Product

Product

Reflections

Breaking first-time investment barriers for young adults

Boosted young investor onboarding and SIP transactions by 43% through a campaign-led experience

PERSUASIVE Design

BEHAVIORal nudges

Shipped

Reflections

Breaking first-time investment barriers for young adults

Boosted young investor onboarding and SIP transactions by 43% through a campaign-led experience

BEHAVIORal nudges

Shipped

Reflections

Breaking first-time investment barriers for young adults

Boosted young investor onboarding and SIP transactions by 43% through a campaign-led experience

PERSUASIVE Design

BEHAVIORal nudges

Shipped

Reflections

Scaling India's first public fintech design system

Reduced time-to-market by 30%, adopted across 25+ products and 1M+ components inserted annually

DESIGNOPS

DESIGN SYSTEM

Shipped

Reflections

Scaling India's first public fintech design system

Reduced time-to-market by 30%, adopted across 25+ products and 1M+ components inserted annually

BEHAVIORal nudges

Shipped

Reflections

Scaling India's first public fintech design system

Reduced time-to-market by 30%, adopted across 25+ products and 1M+ components inserted annually

DESIGNOPS

DESIGN SYSTEM

Shipped

Reflections

Elevating DoorDash as a care partner for the sick

Finding health-supported meals made effortless with AI-powered search, nutritional recommendations, and subscription

search experience

white space opportunitY

ACADEMIC PROJECT

Reflections

Elevating DoorDash as a care partner for the sick

Finding health-supported meals effortless with AI-powered search, curated recommendations, and subscription

E-COMMERCE

ACADEMIC PROJECT

Coming Soon

Reflections

Elevating DoorDash as a care partner for the sick

Finding health-supported meals made effortless with AI-powered search, nutritional recommendations, and subscription

search experience

white space opportunitY

ACADEMIC PROJECT

Reflections

Reviving Indian regional languages through AR-based learning

Award winning research published in Springer, recognized as distinguished paper at International Conference of Research in Design

EMERGING TECH

USER RESEARCH

ACADEMIC PROJECT

Reflections

Reviving Indian regional languages through AR-based learning

Award winning research published in Springer, recognized as distinguished paper at International Conference of Research in Design

EDTECH

ACADEMIC PROJECT

Coming Soon

Reflections

Reviving Indian regional languages through AR-based learning

Award winning research published in Springer, recognized as distinguished paper at International Conference of Research in Design

EMERGING TECH

USER RESEARCH

ACADEMIC PROJECT

Reflections

Reducing SMB lending-fraud through automated risk detection

Enabled live risk feedback, reduced manual errors, and cut fraudulent disbursals by 20%, transforming the loan approval workflow end-to-end

workflow automation

trust and safety

Shipped

Reflections

Breaking first-time investment barriers for young adults

Boosted young investor onboarding and SIP transactions by 43% through a campaign-led experience

BEHAVIORal nudges

Shipped

Reflections

Reducing SMB lending-fraud through automated risk detection

Enabled live risk feedback, reduced manual errors, and cut fraudulent disbursals by 20%, transforming the loan approval workflow end-to-end

workflow automation

trust and safety

Shipped

Reflections

Building early loyalty among India's top 2% students

Offering financial services to India's top-tier university students based on institutional credibility and potential through an invite-only club

EARLY USER ACQUISITION

NEW TO BANK

HACKATHON

Reflections

Elevating DoorDash as a care partner for the sick

Finding health-supported meals effortless with AI-powered search, curated recommendations, and subscription

E-COMMERCE

ACADEMIC PROJECT

Coming Soon

Reflections

Building early loyalty among India's top 2% students

Offering financial services to India's top-tier university students based on institutional credibility and potential through an invite-only club

EARLY USER ACQUISITION

NEW TO BANK

HACKATHON

From the archives

Reflections

Conceptualizing a multi-sensory mindful space for Headspace

CREATIVE TECHNOLOGY

SPACE UX

Reflections

Breaking first-time investment barriers for young adults

Boosted young investor onboarding and SIP transactions by 43% through a campaign-led experience

BEHAVIORal nudges

Shipped

Reflections

Conceptualizing a multi-sensory mindful space for Headspace

CREATIVE TECHNOLOGY

SPACE UX

Reflections

Reducing tissue waste through behavioural dispenser design

Redesigned public tissue dispensers by to encourage single-sheet usage and reduce waste

SUSTAINABILITY

BEHAVIOURAL CHANGE

Reflections

Elevating DoorDash as a care partner for the sick

Finding health-supported meals effortless with AI-powered search, curated recommendations, and subscription

E-COMMERCE

ACADEMIC PROJECT

Coming Soon

Reflections

Reducing tissue waste through behavioural dispenser design

Redesigned public tissue dispensers by to encourage single-sheet usage and reduce waste

SUSTAINABILITY

BEHAVIOURAL CHANGE

Reflections

Enabling students to visit extinct civilizations through VR

EXPLORING THE IMPOSSIBLE

NEXT-GEN LEARNING

Reflections

Elevating DoorDash as a care partner for the sick

Finding health-supported meals effortless with AI-powered search, curated recommendations, and subscription

E-COMMERCE

ACADEMIC PROJECT

Coming Soon

Reflections

Enabling students to visit extinct civilizations through VR

EXPLORING THE IMPOSSIBLE

NEXT-GEN LEARNING

Let's brainstorm ideas together!

LinkedIn

Resume

rhythm.gauba@gmail.com

Made with ❤️ in Pittsburgh | © Rhythm Gauba 2025

Let's brainstorm ideas together!

LinkedIn

Resume

rhythm.gauba@gmail.com

Made with ❤️ in Pittsburgh | © Rhythm Gauba 2025

Let's brainstorm ideas together!

LinkedIn

Resume

rhythm.gauba@gmail.com

Made with ❤️ in Pittsburgh | © Rhythm Gauba 2025