thinker, tinkerer, maker.

thinker,
tinkerer,
innovator.

thinker, tinkerer, maker.

I build solutions that empower users, solve wicked problems and spark delight

I build solutions that empower users, solve wicked problems and spark delight

Product and Service Innovation at Carnegie Mellon University

Product and Service Innovation at Carnegie Mellon University

Product and Service Innovation at Carnegie Mellon University

Reflections

Breaking first-time investment barriers for young adults

Boosted young investor onboarding and SIP transactions by 43% through a campaign-led experience

PERSUASIVE Design

BEHAVIORal nudges

Shipped

Reflections

Breaking first-time investment barriers for young adults

Boosted young investor onboarding and SIP transactions by 43% through a campaign-led experience

PERSUASIVE Design

BEHAVIORal nudges

Shipped

Reflections

Breaking first-time investment barriers for young adults

Boosted young investor onboarding and SIP transactions by 43% through a campaign-led experience

BEHAVIORal nudges

Shipped

Reflections

Scaling India's first public fintech design system

Reduced time-to-market by 30%, adopted across 25+ products and 1M+ components inserted annually

DESIGNOPS

DESIGN SYSTEM

Shipped

Reflections

Scaling India's first public fintech design system

Reduced time-to-market by 30%, adopted across 25+ products and 1M+ components inserted annually

DESIGNOPS

DESIGN SYSTEM

Shipped

Reflections

Scaling India's first public fintech design system

Reduced time-to-market by 30%, adopted across 25+ products and 1M+ components inserted annually

BEHAVIORal nudges

Shipped

Reflections

Building early loyalty among India's top 2% students

Offering financial services to India's top-tier university students based on institutional credibility and potential through an invite-only club

EARLY USER ACQUISITION

NEW TO BANK

HACKATHON

Reflections

Building early loyalty among India's top 2% students

Offering financial services to India's top-tier university students based on institutional credibility and potential through an invite-only club

EARLY USER ACQUISITION

NEW TO BANK

HACKATHON

Reflections

Elevating DoorDash as a care partner for the sick

Finding health-supported meals effortless with AI-powered search, curated recommendations, and subscription

E-COMMERCE

ACADEMIC PROJECT

Trusted by teams and organizations

From the playground

Reflections

Breaking first-time investment barriers for young adults

Boosted young investor onboarding and SIP transactions by 43% through a campaign-led experience

PERSUASIVE Design

BEHAVIORal nudges

Shipped

Reflections

Breaking first-time investment barriers for young adults

Boosted young investor onboarding and SIP transactions by 43% through a campaign-led experience

PERSUASIVE Design

BEHAVIORal nudges

Shipped

Reflections

Breaking first-time investment barriers for young adults

Boosted young investor onboarding and SIP transactions by 43% through a campaign-led experience

BEHAVIORal nudges

Shipped

Reflections

Scaling India's first public fintech design system

Reduced time-to-market by 30%, adopted across 25+ products and 1M+ components inserted annually

DESIGNOPS

DESIGN SYSTEM

Shipped

Reflections

Scaling India's first public fintech design system

Reduced time-to-market by 30%, adopted across 25+ products and 1M+ components inserted annually

DESIGNOPS

DESIGN SYSTEM

Shipped

Reflections

Breaking first-time investment barriers for young adults

Boosted young investor onboarding and SIP transactions by 43% through a campaign-led experience

PERSUASIVE Design

BEHAVIORal nudges

Shipped

My Core Values

Let's build the next big thing

Let's build the next big thing

Let's build the next big thing

rhythm.gauba@gmail.com

rhythm.gauba@gmail.com

Work

Work

Work

Play

Play

Play

About

About

About

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© Rhythm Gauba 2025

© Rhythm Gauba 2025

Resume

LinkedIn

LinkedIn