Product Designer &
Innovation Strategist

Hey! I’m Rhythm, I build experiences that delight users and drive business. Currently pursuing Product Innovation at Carnegie Mellon University, previously Senior Product Designer at Axis Bank - Freecharge.


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thinker, tinkerer,
innovator.

I build solutions that empower people, solve wicked problems and spark delight

Featured Projects

Reflections

Mutual funds onboarding for next-gen investments

Boosted young investor sign-ups and SIP transactions by 43% through a campaign-led experience

PERSUASIVE Design

BEHAVIORal nudges

Shipped

Reflections

Mutual funds onboarding for next-gen investments

Boosted young investor sign-ups and SIP transactions by 43% through a campaign-led experience

PERSUASIVE Design

BEHAVIORal nudges

Shipped

Reflections

Mutual funds onboarding for next-gen investments

Boosted young investor sign-ups and SIP transactions by 43% through a campaign-led experience

PERSUASIVE Design

BEHAVIORal nudges

Shipped

Reflections

Scaling India's first public fintech design system

Reduced time-to-market by 30%, adopted across 25+ products and 1M+ components inserted annually

DESIGNOPS

DESIGN SYSTEM

Shipped

Reflections

Scaling India's first public fintech design system

Reduced time-to-market by 30%, adopted across 25+ products and 1M+ components inserted annually

DESIGNOPS

DESIGN SYSTEM

Shipped

Reflections

Mutual funds onboarding for next-gen investments

Boosted young investor sign-ups and SIP transactions by 43% through a campaign-led experience

PERSUASIVE Design

BEHAVIORal nudges

Shipped

Other Projects

Copyright © Rhythm Gauba 2025 | Made with lots of matcha ツ

thinker, tinkerer,
innovator.

I build solutions that empower people, solve wicked problems and spark delight