Product Designer &
Innovation Strategist

🏦 Previously Senior Product Designer at Axis Bank

🎓 Currently Product Innovation at Carnegie Mellon University

🌿 Always sipping on an Iced Lavender Matcha Latte

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thinker, tinkerer,
innovator.

I build solutions that empower people, solve wicked problems and spark delight

Notable Collaborations

thinker, tinkerer,
innovator.

I build solutions that empower people, solve wicked problems and spark delight

Here's how i've created impact 👇🏼

Reflections

Mutual funds onboarding for next-gen investments

Boosted young investor sign-ups and SIP transactions by 43% through a campaign-led experience

PERSUASIVE Design

BEHAVIORal nudges

Shipped

Reflections

Mutual funds onboarding for next-gen investments

Boosted young investor sign-ups and SIP transactions by 43% through a campaign-led experience

PERSUASIVE Design

BEHAVIORal nudges

Shipped

Reflections

Mutual funds onboarding for next-gen investments

Boosted young investor sign-ups and SIP transactions by 43% through a campaign-led experience

PERSUASIVE Design

BEHAVIORal nudges

Shipped

Reflections

Scaling India's first public fintech design system

Reduced time-to-market by 30%, adopted across 25+ products and 1M+ components inserted annually

DESIGNOPS

DESIGN SYSTEM

Shipped

Reflections

Scaling India's first public fintech design system

Reduced time-to-market by 30%, adopted across 25+ products and 1M+ components inserted annually

DESIGNOPS

DESIGN SYSTEM

Shipped

Reflections

Mutual funds onboarding for next-gen investments

Boosted young investor sign-ups and SIP transactions by 43% through a campaign-led experience

PERSUASIVE Design

BEHAVIORal nudges

Shipped

Other Projects

Copyright © Rhythm Gauba 2025 | Made with lots of matcha ツ

thinker, tinkerer,
innovator.

I build solutions that empower people, solve wicked problems and spark delight